A study of the effectiveness of influencer marketing on product launches: Evidence from a tech gadget in Abuja, Nigeria
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
Influencer marketing has become a cornerstone of contemporary promotional strategies, particularly in the technology sector. This study investigates the effectiveness of influencer marketing on product launches, focusing on a tech gadget in Abuja, Nigeria. With consumers increasingly relying on social media personalities for product recommendations, influencers can significantly sway purchasing decisions and generate buzz around new product launches (Okoro, 2023). In Abuja, where the tech market is burgeoning, brands are capitalizing on influencers’ ability to reach diverse audiences quickly. However, the effectiveness of influencer campaigns depends on factors such as influencer credibility, audience alignment, and content authenticity (Ekwueme, 2024). This study examines the interplay between these factors and their cumulative effect on the success of tech gadget launches. It will provide an analysis of campaign outcomes, consumer engagement, and sales performance, offering insights into best practices and potential pitfalls in leveraging influencer marketing for product launches (Chukwu, 2025).
Statement of the problem
Despite the increasing adoption of influencer marketing for product launches, many tech brands in Abuja experience mixed outcomes. Challenges arise from selecting influencers who genuinely resonate with the target audience and ensuring that the promotional content is perceived as authentic. Additionally, there is limited empirical evidence on how influencer attributes affect launch success. These issues create uncertainty regarding the return on investment for influencer marketing campaigns. This study addresses the problem by examining the factors that contribute to successful influencer marketing during tech gadget launches and identifying strategies that can improve campaign effectiveness. The insights aim to provide a more robust framework for leveraging influencer partnerships to drive product success (Ekwueme, 2024; Chukwu, 2025).
Objectives of the Study
To evaluate the effectiveness of influencer marketing on tech gadget launches.
To identify the key factors that contribute to successful influencer campaigns.
To propose strategies for optimizing influencer marketing efforts in product launches.
Research Questions
How effective is influencer marketing in driving product launches for tech gadgets in Abuja?
What factors influence the success of influencer campaigns during product launches?
How can brands optimize influencer partnerships to enhance product launch outcomes?
Significance of the study
This study is significant as it provides critical insights into the use of influencer marketing in product launches within the tech industry. The findings will help brands in Abuja refine their influencer strategies, ensuring that product launches generate significant consumer interest and sales. By addressing current challenges, the research contributes to the broader understanding of influencer marketing dynamics and offers actionable recommendations for future campaigns.
Scope and limitations of the study
The study is limited to examining the effectiveness of influencer marketing for a tech gadget launch in Abuja, Nigeria, and does not extend to other product categories or geographic regions.
Definitions of terms
Influencer Marketing: A marketing strategy that utilizes influential individuals to promote products or services.
Product Launch: The process of introducing a new product to the market.
Tech Gadget: An electronic device that incorporates advanced technology for consumer use.
Related Project Materials
NUTRIENT UTILISATION AND GROWTH PERFORMANCE OF CLARIAS GARIEPINUS FED DIFFERENTLY PROCESSED MUCUNA UTILIS MEALS AS A REPLACEMENT FOR SOYBEAN-BASED DIET
ABSTRACT
High cost of feed and competition between fish and other livestock‟s feed industries necessitate research into low cost, non-con...
IMPACT OF SLUM ON VALUE OF RESIDENTIAL PROPERTIES IN NIGERIA
-
-
Background of the study
-
Slums are home to the poores...
The examination of search engine marketing in competitive online spaces: A study of a digital marketplace in Lagos
Background of the study
Search engine marketing (SEM) plays a pivotal role in the competitive online landscape, especially...
An Assessment of Mining Activities and Their Impact on Environmental Sustainability in Kankara Local Government Area, Katsina State
Chapter One: Introduction
1.1 Background of the Study
Minin...
The effect of poor sanitation on the prevalence of typhoid fever in Owerri Municipal Local Government Area, Imo State.
Background of the study:
Poor sanitation remains a critical public health challenge that significantly influences the spread of infectiou...
The Role of Culture in IFRS Adoption in Nigeria
Background of the Study
Culture plays a critical role in shaping business practices, including the adop...
THE CHALLENGES OF ACQUISITION OF LIBRARY MATERIALS AND SERVICES TO THE USERS IN LAW LIBRARY IN EKITI STATE UNIVERSITY
EXCERPT FROM THE STUDY
Acquisition is a very important aspect of librarianship since the strength of a library’s c...
PORT REGIONALIZATION: TOWARDS A NEW PHASE IN PORT DEVELOPMENT
ABSTRACT
Logistics integration and network orientation in the port and maritime industry have redefined the func...
Evaluation of AI-Based Automated Assignment Submission and Feedback Systems in Federal University, Lokoja, Kogi State
Background of the Study
Assignment submission and feedback processes are essential components of academic assessment in uni...
The effect of debit charge policies on transaction volumes in banking: a case study of Wema Bank
Background of the Study
Debit charge policies, implemented by banks to generate ancillary revenue, play a pivotal role in...
